In This Section: Primary Sans Serif Typeface | Primary Serif Typeface | Non-Latin Based Typefaces
When it comes to properly representing a brand, the consistency of the typefaces that accompany the logo is just as important as the logo itself. The typefaces in the following sections are the only ones to be used with the Make-A-Wish brand.
Lato is a contemporary and legible font choice with a variety of weights for design flexibility. It also supports many international character sets. If a language is not supported, contact Make-A-Wish International for assistance.
It is available for free to download , as well as for use with both Google Fonts and Adobe Typekit. Its usage ranges from headlines to body copy. It should also be used primarily when numbers occur. When Lato is unavailable, it should be substituted with Arial.
Arial should only be used when Lato is unavailable for use.
Droid Serif is a beautiful, slightly condensed typeface with an attractive italic. It is best used for larger headlines to create a story-driven look and was originally designed for the highest level of on-screen legibility. It also supports many international character sets. If a language is not supported, contact Make-A-Wish International for assistance.
It is available for free to download , as well as for use with both Google Fonts and Adobe Typekit.
If Droid Serif is unavailable, it should be substituted with Georgia.
Georgia should only be used when Droid Serif is unavailable for use.
In the event that Lato and Droid Serif do not support all non-Latin characters in your language, refer to the chart below for a complementary typeface.
Greece: Myriad Pro
Hong Kong: Microsoft Heiti
Israel : Marrakech
Korea: Nanum Gothic
Pakistan: Matter 16
Phillipines: Cordia New
Shanghai: Microsoft Yahei
Singapore: PMingLiU or SimSu
Taiwan: Microsoft MingLiU, Microsoft Standard Kai or Microsoft JhengHei
Thailand: Cordia New
Turkey: Arial or Calibri
UAE: Times New Roman