Like the main Make-A-Wish logo, the sub-brand marks may only appear in blue, black, and white. For additional color guidelines, please refer to the logo colors section of this guide.

All Make-A-Wish sub-brand logos may appear with or without mention of a specific chapter or affiliate. The same rules regarding the width of the chapter or affiliate text width apply as with the main logo (Our Logo).

Sub-brand logo templates are supplied by the International Office. Each affiliate can customize with their affiliate or chapter/location name (e.g. if your event is local, you can put the city vs. your affiliate name, e.g. Walk for Wishes® Rome) according to the below guidelines.

When used with affiliate or chapter identifiers, the length of the identifier should not exceed the width of the Make-A-Wish logotype (excluding the registration mark).

Clear space guidelines equaling the height of the Make-A-Wish logo should be maintained at all times. On the horizontal version, the clear space is measured from the top and bottom of the vertical divider rather than the logotype.

Template files should be modified in Adobe Illustrator. The identifier text is the only element that should be changed – size and placement of the affiliate/chapter name should not be altered. Once updated, the text should be converted to outlines and saved in an EPS format.

To protect legibility and impact, the vertical sub-brand logo lockup must be reproduced no smaller than 22.86 mm tall (0.9") when used with the affiliate or chapter identifier. This minimum size increases a bit when no affiliate or chapter identifier is used – 25.4 mm tall (0.625").

For horizontal sub-brand logos, minimum size is 12.7 mm tall (0.5") with affiliate or chapter identifier, and 7.938 mm tall (0.3125") without the identifier.