Pillar 1: impact

CONCEPT

Research shows children who have wishes granted can build the physical and emotional strength they need to fight a critical illness. This may improve their quality of life and produce better health outcomes.*

WHY IT'S IMPORTANT

• Shows the immediate nature of our mission and the importance of what we do

• Emphasizes tangible outcomes

• Reinforces the need for wishes and shows each of our key audiences why our work is critical

CONCEPT

• A wish and the wish journey have the power to bring back the lost childhood that the diagnosis of a critical illness took away from the child.

WHY IT'S IMPORTANT

• Demonstrates that wishes produce positive changes

• Conveys the importance of childhood, which is universally recognized as something to be cherished and protected for all children.

• Creates the feeling of community that works together to make that special wish come true. 

CONCEPT

When a wish is granted, a child replaces:

• fear with confidence

• sadness with joy

• anxiety with hope

WHY IT'S IMPORTANT

• Demonstrates that wishes produce positive changes

• Contrasts pre-wish challenges with post-wish outcomes

• Shows the urgency of our mission

CONCEPT

A wish transforms the lives of children, their families, volunteers, supporters, medical professionals and entire communities

WHY IT'S IMPORTANT

• Shows the transformational nature of the Wish Journey through the eyes of the key Make-A-Wish audiences

• Demonstrates the long-term impact of each wish

CONCEPT

A wish gives children renewed energy and strength, brings families closer together and unites communities.

WHY IT'S IMPORTANT

• Shows the wide-ranging effects of a wish

• Connects with key Make-A-Wish audiences, including potential volunteers and donors, and those who provide referrals