gala Sample Collateral
gala Sample Collateral
Embedded Files
In This Section: Sample Event Lockups | Sample Invitations | Print Piece Dimensions | Additional Event Assets
gala Sample collateral
gala Sample collateral
In the following pages, you will find design examples for different Make-A-Wish events across the organization, as well as some ideas for invitations. Take note that these are simply examples of what is possible, and that there is always room (within the prescribed guidelines) for creativity!
sample event lockups
sample event lockups
To help maintain a legible and cohesive visual system, here are some sample approaches to branding an event that use Make-A-Wish typefaces and color while also creating a unique vision for the event.
It may not be visually ideal to lock up the Make-A-Wish logo with your event logo. However, it is important that the Make-A-Wish logo is prominently displayed near the event logo in event collateral.
When using in conjunction with the Make-A-Wish logo, clear space rules still apply.
SAmple invitations
SAmple invitations
Event invitations and other collateral should match the style of the event. In other words, a casual event wouldn’t have formal collateral. The samples shown here represent several different approaches to invitations, ranging from casual and fun to more formal and reserved. Paper can also change how a printed piece comes across. Colored paper stock, overall weight and different textures can create a memorable and unique invitation.
Production can play a major role in this area. Click here for more information on production techniques.
print piece dimensions
print piece dimensions
It is recommended to keep all pieces of event collateral consistent – even if they are not the same size, the proportions should be similar. For example, if an event invitation is a rectangle, the reply card, envelopes and event program should also be rectangular.
In the sample shown here, not only do the invitation and program share an overall sense of proportions, but also a curved, short cut front cover and star motif.
additional event assets
additional event assets
From banners and table signs, to plaques and presentations – an event may require the creation of many additional materials. To ensure a sense of visual unity, these items should be designed with repeated visual elements (iconography, type treatments and color palette).
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