Pillar 3: FIT

CONCEPT

We are a global community of WishMakers.

WHY IT'S IMPORTANT

• Creates a sense of community and belonging. 

• Connects directly to our program of granting wishes, by naming supporters "WishMakers". 

• Shows the global nature of our community.

CONCEPT

Join a caring community of people who improve the lives of children battling critical illnesses.

WHY IT'S IMPORTANT

• Offers an invitation to get involved 

• Connects directly to our universal desire to be a part of something bigger

• Appeals to the audience’s desire to make a difference

CONCEPT

Wish families are your friends, neighbors and relatives.

WHY IT'S IMPORTANT

• Addresses the misconception that those who receive wishes aren’t a part of the consumer’s daily life

• Shows that people who need the hope and joy associated with wishes are all around you

• Personalizes the need for wishes

CONCEPT

Your skills, time or money can transform the life of a child with a critical illness.

WHY IT'S IMPORTANT

• Shows that you can help Make-A-Wish in a number of different ways

• Demonstrates that you can make a tangible difference through your generosity

• Can be easily adapted to fit specific target audiences

CONCEPT

Even a small contribution can transform the lives of children with critical illnesses.

WHY IT'S IMPORTANT

• Removes the obstacles that prevent a consumer's ability to get involved easily

• Conveys that help – in any form or amount – has a direct impact in the lives of others

• Shows that even small contributions can have a tremendous impact