Appendix f: Gala guidelines
Appendix f: Gala guidelines
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In This Section: Gala Information | Gala Typography | Gala Print Techniques | Sample Gala Collateral
Gala guidelines
Gala guidelines
Our events are another opportunity to invite others into the mission of our organization.
Our events are another opportunity to invite others into the mission of our organization.
It’s important that pieces associated with these events maintain the professionalism, consistency and emotion of our brand. As with other collateral, we recommend that gala materials feature the Make-A-Wish brand elements prominently, and that information is presented in a way that reinforces our core messaging pillars: impact, need, fit and emotion.
event themes
event themes
With our new brand, we have even more possibilities to use our fundraising events to explore who we are and what our mission is all about. While it may be tempting to fall back on tried-and-true themes such as “Summer in Tuscany” or “Dancing with the Stars,” we encourage every event to maximize the presence and impact of our brand equity. Our goal for each event is to engage with the Make-A-Wish brand and mission, in whatever way makes the most sense for your event.
Note: Always make sure your event name, theme or idea does not infringe on copyrights, e.g. “Under the Tuscan Sun.”
Note: Always make sure your event name, theme or idea does not infringe on copyrights, e.g. “Under the Tuscan Sun.”
event decor
event decor
Event spaces are a great opportunity to explore our Make-A-Wish brand and mission. We have a chance to build out decor that reflects our visual brand essence and, thus, event collateral should always prominently feature our Make-A-Wish blue as much as possible.
Not all venues are aesthetically equipped to work with our Make-A-Wish blue. Therefore we strongly recommend that, when considering venues, our brand is a top-of-mind item. Does the space have the potential to amplify our blue, or will it clash? Take care to consider spaces that work well with our brand assets, as this will help create an event environment that truly builds on our brand equity. If choosing a complimentary venue isn’t possible, we encourage the use of our secondary colors, but our blue should still be present.
sponsorship hierarchy
sponsorship hierarchy
Title sponsors can be an important contributer to the success of a gala event, and we want to be sure to prominently honor their partnership while also ensuring that the Make-A-Wish brand remains at the forefront of an event.
To accommodate title sponsors, please use the following formula: [Event] brought to you by XX. (For example, The President’s Reception brought to you by XX.)
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