In This Section: Primary Sans Serif Typeface | Primary Serif Typeface | Script Typeface
Lato is a contemporary and legible font choice with a variety of weights for design flexibility. It also supports many international character sets. If a language is not supported, contact Make-A-Wish International for assistance.
It is available for free to download , as well as for use with both Google Fonts and Adobe Typekit. Its usage ranges from headlines to body copy. It should also be used primarily when numbers occur. When Lato is unavailable, it should be substituted with Arial.
Arial should only be used when Lato is unavailable for use.
Droid Serif is a beautiful, slightly condensed typeface with an attractive italic. It is best used for larger headlines to create a story-driven look and was originally designed for the highest level of on-screen legibility. It also supports many international character sets. If a language is not supported, contact Make-A-Wish International for assistance.
It is available for free to download , as well as for use with both Google Fonts and Adobe Typekit.
If Droid Serif is unavailable, it should be substituted with Georgia.
Georgia should only be used when Droid Serif is unavailable for use.
In addition to the two primary brand typefaces, a third, script typeface may be used for Make-A-Wish gala materials. Great Vibes is a beautiful script that is neither too masculine or feminine, juvenile or stuffy.
Its elegant characters evoke high-end sophistication. It is recommended to use Great Vibes in sentence case form, never in all caps, however, capital letterforms may be used to create monograms and drop caps. This script typeface is best for larger, more prominent headlines, and should never be used for body copy. It is available for free to download, as well as for use from Google Fonts. If a language is not supported, contact Make-A-Wish International for assistance.
This script typeface is only to be used in conjunction with events. It is not an approved typeface for other brand applications.