trademarks
trademarks
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In This Section: Registration Marks
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trademarks
trademarks
Trademarks are an identification sign to distinguish our organization from our competitors. Ever wonder whether or not trademark symbols have to be used in specific marketing pieces? In the following sections, we give guidelines on the appropriate usage of trademarks for the Make-A-Wish brand so that we can maintain consistency and protect our organization.
registration marks
registration marks
The registration mark symbol (®) is used only on marks for which Make-A-Wish® America has completed registration. Make-A-Wish America is the only entity worldwide that may register trademarks on behalf of any Make-A-Wish entity. Make-A-Wish International coordinates with Make-A-Wish America to submit and complete any registrations. International affiliates should check with Make-A-Wish International if they have questions about registration of marks in their country.
The ® notation (or SM if this is the preferred symbol in your country) must appear in superscript after the first and/or most prominent display of our marks in any given presentation. When used, the ® and SM notations must appear in superscript after the first and/or most prominent display of our marks in any given presentation.
Example: Make-A-Wish® International is proud to present the 2017 World Wish Day® campaign. Each April, thousands of people around the world support Make-A-Wish through various World Wish Day activities.
For a list of registered marks, contact the International Office Marketing department.
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