OUR NAME
OUR NAME
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In This Section: Make-A-Wish Foundation® vs. Make-A-Wish® | Our Legal Name
I wish to see snowKenny, 11cancer
OUR NAME
OUR NAME
Our name – the most recognizable brand element we have – is a symbol to the world of hope, joy and healing. Make-A-Wish is the world’s leading children’s wish-granting organization, but even more than that, the name represents a community of people working to make life better for wish children and families by making the seemingly impossible, possible.
Make-A-Wish Foundation® vs. make-a-wish®
Make-A-Wish Foundation® vs. make-a-wish®
To the world, we are known as “Make-A-Wish.”
To the world, we are known as “Make-A-Wish.”
This organization refers to itself simply as Make-A-Wish® and Make-A-Wish® (chapter/affiliate), worldwide. For purposes of Make-A-Wish business, this is our trade name. We use our trade name on all communications and promotional materials. Legal names don’t change. For example, the legal name of Make-A-Wish America remains Make-A-Wish Foundation® of America.
- Our name must always appear exactly as “Make-A-Wish.”
- Particular note should be paid to the hyphens and capitalization.
- As in all registered trademarks, the ® must appear on the first and/or most prominent reference to our name.
- When typesetting, registration marks should always be used in superscript.
OUR legal name
OUR legal name
Make-A-Wish Foundation®
Make-A-Wish Foundation®
This remains the legal naming convention of our corporate bodies. We must continue to use our legal name in the following circumstances:
- Corporate documents (articles of incorporation, bylaws, chapter and affiliate agreements, minutes, resolutions, etc.)
- Contracts, leases and other legally binding documents
- Copyright, trademark and other legal notices
- Bank, investment, trade and credit accounts and account applications
- State and local government filings (tax filings, fundraising registrations, regulatory reports, insurance filings, etc.)
- Invoices to sponsors
- Official legal correspondence (cease-and-desist letters, demand letters, etc.)
- Donor acknowledgment letters and receipts
- Charity watchdog agency websites and related documents (Charity Navigator, Guidestar, etc.)
- On the “board acknowledgment” page of annual reports
- In website footers
I wish to put out firesTyren, 3heart transplant
Photo credit: Andrew Knapick Photography
Photo credit: Andrew Knapick Photography
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