BRAND GUIDE

TRANSFORMING LIVES STARTS WITH A CONSISTENT BRAND

letter from our leadership

Say the name “Make-A-Wish” to a friend – or a stranger – and it’s instantly greeted with a smile. Sometimes with an emotional story of connection. Or with a personal account of hope, joy and transformation. The Make-A-Wish brand is incredibly powerful and holds a significant presence in this world. We are all fortunate to play a part in its bright future and are all responsible to protect and convey the brand in the right way.

This book provides our Global Brand Identity Standards and arms each of us with the information needed to represent and articulate our brand consistently in all that we do. It is the responsibility of each Make-A-Wish Affiliate or Licensed Territory to ensure that their staff, volunteers and partners adhere to our Global Brand Identity Standards to help protect and grow our brand. After all, we have an audacious goal of granting the wish of every eligible child; respecting and adhering to our Global Brand Identity Standards is the foundation for getting there.

In appreciation,

Luciano Manzo

President and CEOMake-A-Wish® International

I wish to be in a princess paradeYoun-Woo, 5ovarian cancer

Welcome

Make-A-Wish has the unique ability to transform a child and family’s life during some of their most difficult trials. A wish creates the opportunity for hope and joy and the ability to experience life beyond illness, allowing the child to get their childhood back. We believe a strong brand with a consistent visual and verbal identity, allows us to communicate that a wish is not simply a wish. In the fight against a critical illness, each wish serves as a catalyst for renewed strength and encouragement and as a protector of childhood for every child and family on their journey.

Put simply:

We believe a single wish transforms lives.

welcome to

Have you ever made a wish that came true?

I wish to have a treehouseBowde, 4cancer

What if you could help a child get their childhood back?

I wish to have an orange bicycleAmar, 8acute lymphoblastic leukemia

Through the hope, strength and happiness it inspires, a wish has the power to return the childhood that diagnosis and critical illness stole.

I wish to be sitting in a real race carYucheng, 4lymphoma

Thanks to the transformational power of a wish, a child with critical illness can get their childhood back.

I wish to snowboardSamantha, 17Hodgkin's lymphoma

CONTACT US

QUESTIONS?

Please contact the Marketing team at the International office with any questions you may have.

Make-A-Wish International

1702 E. Highland Ave.Suite 305Phoenix, AZ 85016USA

P: +1 602.230.9900

E: marketing@worldwish.org